Gathering Audience Insights

Content Strategy, Survey Design & Implementation, Facial Recognition Analytics

In the realm of content strategy and analytics, I've successfully navigated challenges to optimize audience understanding and enhance media performance. One case involved transforming a music platform's feedback system from annual surveys to real-time engagement. Implementing call-to-action graphics and a shortcode, responses were collected instantly through SurveyMonkey. This proactive approach, coupled with daily monitoring by junior staff, swiftly addressed issues, boosting operational efficiency. The outcome was evident in refreshed weekly music content, a fine-tuned selection process, and staying ahead of trends by incorporating viewer suggestions.

In another scenario, I tackled the uncertainty of measuring out-of-home media success. Despite having advanced facial recognition tech, it remained dormant due to time constraints. Taking charge, I revived the system, testing five content strategies and analyzing three months' worth of data. The results revealed significant performance differences, highlighting the importance of audio and hardware over content. Identification of underperforming units prompted thoughts of relocation for better exposure. The study emphasized the value of varied, shorter content for optimal out-of-home media success. These case studies underscore my expertise in strategic content planning and data-driven decision-making, showcasing a comprehensive approach to enhancing audience engagement and operational efficiency.