Meet The Chefs Campaign

Creative Direction, Copywriting, Cinematography

We sought to raise awareness of the sophistication and passion of the Executive Chefs who were hired to overhaul company menus.

Recruiting
Get prospective food & beverage employees to apply for positions at Cedar Fair parks by sharing the passion of the current executive chefs and the unique aspects of working for Cedar Fair.
Cedar Fair sought to elevate the dining experience at its amusement parks by hiring Executive Chefs to transform each park's menu with unique, fresh, local flavors. While the dining experiences became undeniably better, NPS and OSAT scores had yet to catch up.

Our hypothesis was the Executive Chef program was suffering from an awareness problem. If guests knew more about the park's Executive Chef, would their perceptions of the dining experience improve?

Task
I proposed a multi-channel campaign, inviting guests to Meet The Chef. From an intense one-day shoot, we were able to produce short documentaries, digital signage, menuboard content, a recruiting video, and assets for print and digital. The documentary content alone produced 49MM new impressions per year. Applications poured in and chefs achieved local celebrity status.

The Team
Creative Director/Photographer David Markey
Producer/Photographer/Editor Adam Fischmer
Photographer/Editor Josh Flowers
Photographer Jordan Sternberg, Chris Foshee
Motion Graphics Phil Grosvenor