Airtime Infotainment

Challenges

• Enhance amusement park guest experience.

• Engage a sometimes prickly social media audience in positive conversation.

Insights

• There are many insider tricks (hacks) that new park guests may not know.

• Cedar Fair employees and partners have unique expertise that guests may find interesting.

• Social media users love to show off their expertise.

• Social media users love to be recognized by brands with large followings.

Solutions

• Invite fans to ask questions and share their hacks through Facebook posts.

• Answer fan questions and showcase user-generated Park Hacks in short video segments.

• Give shoutouts in the segments to users with the best questions and hacks.

• Distribute video segments via in-park media network and social media.