I lead creative efforts at the intersection of technology, innovation, and audience-centric design. With an abiding passion for storytelling—through visuals and words—I shape these stories with both the audience and brand in mind.

My ability to envision the big picture and deliver compelling, multi-channel campaigns, promotions, and content strategies has helped me produce end-products that both delight target audiences and achieve organizational goals. Weaving together the familiar with the unexpected fuels design and execution of solutions that raise brand awareness, attract sponsors, and boost revenue.

Throughout my career, I have been a creator and worn many hats—as director, producer, writer, editor, animator, and project manager. In each of these diverse roles, I have leveraged my commitment to uncovering root causes and finding better ways to operate. From system-level design thinking to post-production technical oversight, I strive to drive impeccable concept development, seamless execution, and streamlined workflows.

Flagship examples of my approach and outcomes include:

◆ BRANDED CONTENT STRATEGY: Optimized Cedar Fair Entertainment’s 550+ new digital screens and media touchpoints in 1200 hotel rooms to deliver a consistent, scalable, yet completely unique experience.

◆ SPONSORSHIPS & BRAND PARTNERSHIPS: Conceptualized and oversaw production of 20+ episodes of an innovative gameshow that attracted six-figures in sponsorship revenue and generated extensive audience buzz.

◆ PRODUCTION EXCELLENCE: Enabled localized branding and rapid content creation across an 11-brand portfolio with a standardized video content format, visual assets, and customizable elements.

◆ WORKFLOW & DESIGN IMPROVEMENTS: Reengineered workflow and designs for digital menu-board updates to drop production time 88% while offering a clean, uncluttered user experience.

I enjoy perfecting my craft, deepening technical skills, and surfacing new ways to achieve organizational goals for reaching and engaging diverse customer demographics.