Brand Photo Library

The pandemic had stifled the flow of imagery into our brand library. The demand for new images was dialed up even further by an ambitious new projects including refreshed branding and a website overhaul. I was responsible for hiring and directing a new in-house production team as well as freelance resources. In the course of one year, we tackled more than 70 shooting days, adding over 5,000 images to our library.

The new photography has powered marketing campaigns, internal and external communications, as well as brand touchpoints.

Creative Producers: Andy Bernstein, JaNai Jones | Photography: Andy Bernstein, Bruno Debas, Jeff Fernandes, Tom Kates, Pat Piasecki