Sphere Technology Explainer Animations

Creative Direction, Copywriting

The Brief
Make current and prospective SP+ clients who are looking to improve their bottom-line and customer experience aware of the existence and benefits of SP+’s new technology suite: Sphere.

Background
SP+ leveraged its decades of experience in mobility and parking facilities to develop Sphere: a suite of sophisticated SaaS solutions that deliver a frictionless experience for SP+’s clients and their customers.

Parking facilities and mobility services are operationally intensive, with multi-step processes that often contain exceptions and nuances. Explaining how Sphere can transform these operations would be a challenge. Sufficient detail would be needed to grab the attention of an operationally-minded audience, but explaining every step would result in videos that were too long to hold attention or stay on-budget.

Task
SP+’s agency True Impact Partners hired me to deliver these videos from script-to-screen. Another True Impact writer and I word-smithed the information provided by SP+’s marketing team into 1-2 minute scripts, then working through multiple rounds of revision with the client.

I presented options to the client for visual style, voiceover artists, and music tracks. With options chosen, I contracted freelancers, and we began recording and storyboarding. With voiceover and illustrations ready, the animator brought the story to life. Through weekly check-ins, I would present drafts, gather feedback, suggest solutions, and set direction for completion. Once clients had approved the final piece, I delivered all necessary assets for the client to make the video live on their website and LinkedIn account.

Results
After successful execution of three videos, the client contracted three additional videos. In addition to their usage in the sales process, all the videos were featured prominently on SP+’s website and LinkedIn feed. The client was so enamored with their new visual assets that they re-purposed the graphics for high-visibility events and presentations.