Airtime Infotainment

Creative Direction, Copywriting, Studio Build

We set out to create an “envelope” that could be produced on a short tunaround to deliver the high volume and wide variety of messaging requests we received. Our solution was "Airtime," a short format magazine-style series.

Our creative direction would have to facilitate consistent and efficient production while enabling localized branding. This drove our decision to build a simple greenscreen studio and create virtual sets for each Cedar Fair brand. Casting Kathryn as the host proved successful, leading to multiple seasons of well-received segments. .

Over two seasons, Airtime produced over 100 segments, effectively covering key products, events, and sponsorship messaging, while generating positive stakeholder feedback and significantly reducing production costs compared to external agencies. Additionally, the show facilitated corporate giving, exemplified by a substantial donation for children with life-threatening illnesses.