DAM Launch & Operations

Workflow Design, Information Architecture,System Administration

The problem was scattered footage across many places, causing issues in finding and using it efficiently. This disorganization led to wasted time and money on unnecessary projects. There were also no proper processes to make sure the footage followed brand rules and was released correctly.

To fix this, a team worked together to get a new system called Media Asset Management (MAM). They installed it and made sure it worked well. I was part of this team and helped create a plan for organizing information and making things automatic. I also did extra work as a system admin and helped hire a specialist for the new system.

After this, people in North America could easily access over 100 TB of footage. This made production faster, projects cheaper, and the quality better. They also set up a backup system to protect the important footage and linked information about talent and brand rules to the right footage. This whole process showed that organized systems and technology can make managing media assets much better.